Alpha turns a brief into research, strategy, campaign ideas and finished work. Built on decades of award-winning practice, your brand's own knowledge, and the way things are done in your market.
Give Alpha a brief and it sparks you before it writes anything: your files, live web research, and knowledge built from years of award-winning work. Then it gives you pieces of inspiration, each one grounded in what it found, and each one deliberately different from the last.
And when you want to trust it to fate, draw from the arcana mystery cards and let chaos bend the next round of thinking into your final idea.
Alpha runs our whole strategic planning process, each phase built on the one before it.
Live web research through a series of strategic lenses or perspectives.
A deep analysis of the audience, synthesized or real research upload.
The sharp strategic opportunity to build on.
Distinct creative routes from proven thinking patterns, not one creative person's taste.
The complete plan as a presentation and a shareable site.
Planning a retainer, not a campaign? Alpha assembles the framework, the always-on work and the campaign moments into one plan.
Every plan is grounded in market packs covering 50 markets, so the work fits the place it will run.
When a plan is done we infer and build all execution material, every one threaded with the campaign context and your brand parameters.
Every tactic gets its own strategic purpose, with campaign context already inside.
Press releases, social posts, op-eds and more, generated as a series in one pass.
Visuals for the work, created within the tool.
Decks and documents exported ready to send.
Alpha doesn't think from the open web. It thinks from six proprietary knowledge bases that thread a global firm's know-how into every brief, and a seventh that is all your own.
The replicable patterns behind award-winning ideas. More than 80% of Cannes Lions winners are built on a handful of these.
How the craft is actually practiced, across PR, brand, public affairs, and crisis.
Local market fluency from insights developed and stored over years, so the work lands where it runs.
The context of your category, built into every step.
What 'good' actually looks like, format by format, audience by audience.
Adaptive learning from the firm's own case studies, award entries, and best work for global brands.
Your voice, your guidelines, the things you'd never say. The one knowledge base that is yours alone. We never train on your data.
Your brand voice, your guidelines, and your no-go lines thread through every step, research to deliverable. The work comes out on-brand by construction, not corrected into shape afterward. One client. One knowledge base. The way you work. Always true.
Give the same brief to a chatbot and you get a chat answer from a model that knows everything in general and nothing about your brand. Give it to Alpha and you get a worked idea, built on research, knowledge patterns, your own brand knowledge and the market it has to live in.
Try it on your own brief below, then see what ChatGPT or Claude would give you, side by side.
Alpha works in 25 languages, including full right-to-left Arabic. Research digs in the market's own language, and the work reads like it was made there. Your market's language, not a translation of someone else's idea.
Why 'Alpha': 8-12 Hz. The brain's alpha state: calm, alert, and most able to form unexpected connections. The state the best creative work comes from. We named the tool after it.
A campaign's worth of thinking, in an afternoon.